Website Parlay
Scoped website builds and rebuilds — staging-first, Cloudflare Pages delivery, messaging and structure that match the commercial OS.
Product arm of Baker Strategy
ParlayVu
Productized delivery for what should run repeatedly
Baker Strategy designs and installs the marketing and commercial operating system. ParlayVu delivers the SKUs — Website, Storefront, Podcast, and Lead Sites Parlay — so repeating work is productized, not reinvented every time. One business, two labels.
Delivery SKUs
Storefront Parlay
Productized storefront and conversion surfaces where commerce or packaged offers need a reliable front door.
Podcast Parlay
Episode production plus multi-channel parlay — long-form, clips, social, and site content from one expert conversation.
Lead Sites Parlay
Lead-generation sites with call tracking (e.g. CallRail). Exclusive arrangements available where market fit is strong.
SKU pricing quoted separately from Baker Strategy consulting. Pilots and productized delivery — not inflated ARR claims.
ParlayVu in the field
How The Mitigation Handbook turns one weekly podcast into a content engine.
Podcast Parlay pilot: one expert conversation compounded into channel reach — video, clips, social, and the handbook itself.
The Mitigation Handbook / themitigationhandbook.com
The Mitigation Handbook Podcast
ParlayVu produces Bob Jordan's weekly video podcast and turns each episode into a coordinated content engine across long-form video, short clips, social publishing, guest episodes, and the handbook site — field training restoration owners can actually use.
- Weekly long-form episode on YouTube
- Short clips for YouTube Shorts, Instagram, and TikTok
- Daily posts across LinkedIn, Facebook, Instagram, and X
- Guest episodes with restoration owners in the field
- Website and training content tied to each episode
- Supporting papers and field resources from the Understanding Restoration series
Ready to productize delivery?
Start with a Baker Strategy fit call — we’ll map consult vs ParlayVu SKUs.
Prefer to talk now? Call David at (734) 355-8232.