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Opportunity ANALYSIS

5C’s Analysis

Our approach will be to quickly review and synthesize the market information related to potential opportunities and offer strategic options for marketing and growing MDM 150 and In Line LDM & MDM

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Customer-Driven Strategy Development

Slide 1: Opportunity ANALYSIS — 5C’s Analysis and Customer-Driven Strategy Development
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5C’s Analysis diagram: STRATEGY at center, CONTEXT surrounding CUSTOMERS, COMPANY, COLLABORATORS, and COMPETITORS
5C’s Analysis — CONTEXT, CUSTOMERS, COMPANY, COLLABORATORS, COMPETITORS

  • 1. Portfolios

    How will you segment your customers into separate, manageable portfolios?

  • 2. Potential

    What is the revenue, profit, or other potential of each customer portfolio?

  • 3. Perceptions

    How do these portfolios perceive your organization, products, and services?

  • 4. Priorities

    What are each portfolio's primary needs that, if met, can drive more business?

Source: Capital Letters and Baker Strategy Group

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Market Analysis

We follow a structured approach to assess the market opportunity and identify where ISS will have the greatest opportunities for successful adoption

Slide 2: Market Analysis — Current/New Internal/External research matrix
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Market analysis quadrants: Current Internal Audit, Current External Audit, New Internal Research, New External Research
CI · CURRENT / INTERNAL

Current Internal Audit

Documents and analysis currently available from ISS and its partners

  • In-house research studies
  • Purchased industry reports
  • Product roadmaps
  • Technical reports
  • Internal reports
  • Business plan
CE · CURRENT / EXTERNAL

Current External Audit

Existing market, competitor, and industry data analysis

  • Company reports
  • Industry publications
  • Analyst reports
  • Market reports
NI · NEW / INTERNAL

New Internal Research

Conducting new qualitative and quantitative research for market insights

  • 5C’s Assessment
  • Internal staff interviews
  • Surveys and assessments
NE · NEW / EXTERNAL

New External Research

Conducting new qualitative and quantitative research for market insights

  • Expert interviews
  • Channel interviews
  • Customer interviews
  • Interviews for an article

Source: Capital Letters and Baker Strategy Group